Commercial Thinking for Better Business Performance
Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.
From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.
Carol StandingDiscover 6 practical customer retention strategies to reduce customer loss, increase lifetime value and build more predictable, profitable growth.
Carol StandingRunning a business in the sports, leisure or hospitality sector can be incredibly rewarding, but it also comes with real financial pressure. There are often opportunities to increase profit without increasing sales. By making smarter decisions around pricing, operations and customer value, businesses can strengthen their financial performance without constantly chasing more customers.